Latitude Beverage is the innovative, Boston-based company behind a portfolio of national wine brands, including 90+ Cellars, Lila Wines, Iron Side Cellars, Magic Door Vineyards, and Mija Sangria.
The company was founded in 2007 by Kevin Mehra, who saw an opportunity to make high-end wine more accessible by purchasing oversupply from top wineries across the globe, bottling the wine under his own labels, and selling it to consumers at a lower price.
This unique business model, based on the centuries old function of the négociant, became the foundation for 90+ Cellars.
How 90+ Cellars works:
- 90+ Cellars searches the globe for great wines from highly rated wineries and vineyards.
- We taste thousands of wines every year, and select only the best.
- With insider relationships and without typical winery overhead, we bring you world-class wines for less.
- Every wine has a Lot Number and the 90+ stamp of approval. That way, you know you’ll get a great wine, every time.
A selection of wines under Latitude Beverages’ growing portfolio are now available for custom labels, for the very first time! There’s something for all wine lovers to enjoy, from a New Zealand Sauvignon Blanc to high-end California reds, so let’s get started!